Design is about making something ordinary extraordinary. it's about making people stop and stare at something a second longer than usual. It's about making people think, as well as making things simpler so people don't have to. Great design makes life easier and happier without people ever noticing what happened. I have experience with Illustrator, Photoshop, and InDesign.
Wildflower Wine Branding
I created the Wildflower Wine branding with a specific goal in mind. I wanted to create a brand that even new wine drinkers could feel confident in. This is how I came up with placing the flavors of each wine within the logo, as well as creating a "color palette" of flavors for the advertisements. Go ahead! Color Your Tastebuds!
This brochure began as a series of graphs that I created, and then flourished into a full blown brochure. I wanted the cover of the brochure to make people want to open it. The cardboard material connected with the raw aspect of honey, and then the pop of orange peeking out from the brochure inside begs people to open it and take a closer look.
Heartland dental Brochure
The goal for this brochure was to show how Heartland's construction and management team are refreshing Heartland's old dentist offices and building new. I ran with the idea of moving forward and incorporated arrows throughout the brochure to further bring to the viewer the idea of moving forward and refreshing the old.
My inspiration for this set of advertisements was the idea the power of the bat was taking over the player. I took the lacing found on the Demarini bat and added it to the players face to further demonstrate this idea. All the photography for the ads was taken by me, using eyeliner, a willing fiance, and the burn tool in Photoshop.
Swine Robotics Brochure and HandoutS
For this project, the client wanted something that was modern, sleek, and tough. I came up with this design based on those desires. To add some flair, I incorporated the Boar Bot 2.0 on the brochure and the rope wraps around the brochure to the boar on the back. I also added a human touch to the combined handout by adding a picture of the client with one of his robots.
Edgar Allen Poe Book
For this project, I took my stab at layering photographs in Photoshop. I wanted the book to feel very ominous, much like Poe's poetry. I stuck with a black and white color palette, and layer found photography to create this effect. I made sure to read each poem and base the artwork on what I felt it meant.
Fire and ice Digital Art Series
This digital art series was based on Robert Frost's poem Fire and Ice. I analyzed the poem and then created two separate pieces and one combined. I drew for Frost's poem that the ice was isolation and the fire was greed. I worked these ideas into both pieces and then incorporated the actual poem into the combine piece.
This brochure had to tackle two subjects: AgCreate, a multimedia company, and Science Speak, a live training and speaking seminar. In order to incorporate both of these subjects into one brochure, I made it a booklet. This not only gives a separation between the subjects but also allows the viewer to interact with the brochure
Leslie & harold's Branding
This branding project is based on a country market that not only sells delicious food, but is a place where families and couples can come and have a great time. I wanted the design of the company to feel very down-to-earth and homey. To make sure this goal came true,
Anxiety Disorder graphs
This project is a series of graphs on Anxiety Disorders. I wanted to project the feeling of urgency so I added in a bright red to the color palatte. In the combined graphic, I wanted the line graph to look like bandages wrapped around the persons head, the smaller graphics show a tangled web of thoughts, and anxiety pills.
Heartland dental Back-to-school mail-out
This mail-out was for a back to school dental program. I wanted it be quirky so I added sticky notes and paper clips to the back. My color palette was based on the girls dark blue shirt, and I also added in a fun, written font to add some character to the piece.
Baking Gourmet Poster
This process poster began as several roughs with symbol texts and shapes. From those roughs, I selected the best and began adding photography. This was a great way of building a solid design without relying on photography to hold the piece together. For the title, I thought of what I associate with baking and I came up with cutting out cookies. I based the title font on this idea.